Why Journalists Are Influenced By Blogging?

As per the recent research, it is discovered that blogs are regular and an easy source for journalists to improve the speed of reporting Persian daily news. Numerous reporters read blogs to get ideas of the stories, its angles and in depth the tone of any issue. They regularly check blog lists. Some of them also have their own blogs or social networking page.

After experiencing the blogging trend, don't you think a company that is engaged in media or in public relation activities should start its own blog or maybe a powered media room for blogging? Blogging is not a casual task, rather a real effort of providing insight stories.

Iranian and Persian blogs have developed their own place with online PR. People take blogging as a channel for communication and engagement. There is another published study of interest on the topic of media and journalists about how the new media are used the reporters.

Lots of journalists don't cover blogs. Some reporters on a regular basis read a countable number of blogs to find out their desired topics, and some reporters follow at least a specific blog regularly. More than a quarter navigate through social media or networking websites, viz. YouTube or Facebook, once in a week or once in at least a month.

Approx 15% of reporters get a minimum number of RSS feeds of news services, blogs or video-casts weekly and around 40% get at least one regular RSS feed. Most of the journalists never look for video or audio material out of corporate websites, therefore they get such material mostly once a week. Some of the journalists use local newspapers to follow the news. And a lot of them use online news services.

This research about journalists in new media and blogs utilization might not be surprising for companies that are already involved in integrating SEO keyword messaging across all of the electronic communications. Content optimization - whether a text, image or video – serves the company a higher mark on the web. It forms a wider net that captures consumers as well as journalists who are in search of the information or solutions for any trusted resources.

In the end, online Iranian Persian newspaper and blogging is about making the process of finding any information with an ease. For consumers, it could be either a lead or a sale. And for the media, it is a trusted source for getting as well as providing information in different formats that can make them pursue their job easily.