Is your social media monitoring analytics valid?

Companies appoint media monitoring companies in India to assess the impact of different aspects of media (including the social media). However, it is important to assess the accuracy and authenticity of the research before implementing the recommendations. Certainly a genuine Media Monitoring Agency performs its duty honestly and sincerely, the client has to be extra cautions about it.

Connecting the dots between important phases of media monitoring analysis, e.g. listening, asking questions and tracking the behavior of people is an important task. You need insight experts to do it. He should rely on loads of posts published on the social media to assess the actual feeling about the brand. According to the experts, three things are important to determine the validity of it.

Elimination of noise

In sound engineering, noise elimination means making the sound smooth and clear by removing the disturbances. The same is applicable in the social media monitoring as well. Those who are familiar with the technical jargon of media monitoring knows the term "harvest query". It is the process of collecting posts from social media. You may have a single keyword or a complex logic. However, the main problem is to eliminate irrelevant synonyms and homonyms. If we don't do it, then the results are not accurate. It is the reason; Media monitoring companies in Mumbai apply special techniques to do it effectively.

Accuracy of sentiments

Statistics says that the sentiment accuracy of 60 percent is acceptable in Media monitoring India. The efforts are made to take it as high as 80 percent, though. There are several ways of achieving it, including manual methods. However, use of humans is not recommended as it is slow and tedious. Use of machines makes the process pretty fast.

Accuracy of semantics

Seasoned media analysis experts underline the importance of semantic analysis. When the job is assigned to Media monitoring agencies in Mumbai, their first and foremost objective is to set the product category of interest and then analyze the topics of online conversation around it. Precision and recall metrics is used to accurately measure it.

It is not sufficient to use social media for digital marketing and other purposes. Correct monitoring is required to assess its effectiveness. When you assign the task to an agency, it keeps a close watch on what is happening on the social media front. Necessary alterations can be planned after identifying areas of problem.

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