Things to Consider for Reducing Bounce Rate in Google Analytics

When you work hard for increasing the search performance of your website, one of the things you must do is reducing a high bounce rate. In brief, high bounce rate is a symptom which shows that something is not right in your plan – right people are not getting attracted to your site pages.

Importance of reducing the bounce rate:

Bounce rate reducing on site pages which have highest traffic volume from highest conversion sources implies more involved visitors as well as a big opportunity of conversion.

Here we are giving a list of considerations to reduce high bounce rate. These are undoubtedly definite and related to every body's audience and value propositions, yet usually speaking, these are worthy to think about.

1. Avoid Pop-ups:

People get annoyed by pop-up ads. Even in some cases, they provide something worth like roadblock, yet basically they spoil the user experience.

2. Target Keywords with high-value traffic:

Keywords have the ability to break or make your campaign of content marketing. Start targeting high-value keywords, if you want improving search performance, as this is where the high-value traffic comes.

3. Color contrast:

Color contrast can make a dull story an exciting one to attract readers. It can conversely turn an exciting content into dull if not provided perfect consideration. As the web moves faster towards different content mediums, contrast is imperative for considering. Color contrast must be eye-catching to attract the readers.

4. Perfectly display your search box:

Don't make users need to search for your search box, if you are planning to provide useful functionality like website search on your site.

5. Attract the right visitors:

It's time to improve your content strategy, if it's not attracting the right visitors and getting increased sales for you. Publish right content on your site, which can impact on drawing attention of target audience.

6. Speed up your page load time:

This really goes undoubtedly saying nowadays yet nothing actually affects the bounce rate like getting a web page which takes 10 seconds for loading. This is a confirmed rank factor and directly lends to user experience, yet it can make your followers reach stalling, negatively destroy your conversion rate and affect your search rankings.

7. Segment information:

This is another consideration on content creation which is designed for being consumed and digested. Here readability is imperative, yet so the concept of content grouping into categories and segments – this is most seen sometimes in blog posts where header tags are utilized for breaking apart text's large walls.

Well, above considerations are not enough to reduce bounce rate in Google Analytics. There are many more also. You can suggest your consideration to us also. And if you want to acknowledge more, then hire a digital marketing consultant to get further information regarding aforementioned topic.