
Caffeine is much more addictive and much more of an actual drug than the general public is willing to fully admit to themselves. Yet, anyone who misses their regular coffee or sodas will tell you that they experience typical signs of substance withdrawal. These may include headaches and irritability, and the inability to function in their usual manner.
You may not know this, but every can of soda, except for specific non-caffeinated ones, contains about one quarter to one half of the caffeine in a cup of coffee. Diet sodas, you may be surprised to learn, contain even more added caffeine than the regular ones. This could be compensation by the soda companies, who are well aware of the psychological effects of their products on people, for the fact that diet sodas do not provide the stimulus of the high sugar content of the regular sodas. This extra caffeine is added specifically to create a drug effect, making the soda even more of a stimulant that keeps people coming back for more. This sells more soda but undermines the health of the consumer by using a harmful drug that is known to cause a physical and psychological dependence. Even though soda companies say that caffeine is put into their products for its taste, most people when tested cannot taste the difference between the same soda with or without caffeine.
The great popularity of caffeinated soft drinks is driven not so much by subtle taste effects as by the mood-altering and physical dependence of caffeine that drives their daily self-administration. Subjectively, people report that the caffeine in sodas gives them a "lift." Temporally they feel less drowsy, less fatigued, and more capable of rapid and sustained intellectual effort.
A common example of trying to utilize this effect is when students who are trying to get by on an inadequate amount of sleep, eagerly purchase energy soft drinks containing a great deal of caffeine. These are drinks that contain, on average, 75 mg of caffeine, approximately double that of a regular size coffee. Ultimately, the caffeine masks their deep need for proper sleep. Unfortunately for them, studies show that students who use caffeine to study late into the night find their short-term memory is poorer on the next day's exam.
If you are not intending to stay up late, the caffeine is very bad for your sleep. A few caffeinated sodas, or one strong cup of coffee, drunk 30-60 minutes before going to sleep can cause restlessness and difficulty falling asleep, increased body movements during sleep, a tendency to be more easily awakened by sudden noises, and an overall decreased quality of sleep.
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